OCT '22 / #003
I've been told I have a knack for hiring good people. Hella agree. This month, I'm handing off HEADSPACE to the ladies of Rev Pop that rule the scene where the grind happens and deliver work we all believe in. Some might call them hired guns. I call them friends and the core of who we are as a team. So, here we go!


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It's rare to secure your place as a professional and feel seen for who you are fundamentally as a person at the same time in your life. Somehow, this eclectic trio of us Rev Pop ladies ended up working together in our spooky studio housed on Howell Ave and writing to you. Our core crew of seven we've mustered over the past year feels more than coincidental. With a host of personalities, passions, and pasts, we complement and challenge each other to forge a team dynamic that's both effortless and intentional. Sugar and spice (insert shameless merch plug here).

Being female creatives in a small, supportive studio where we consistently have a seat at the table and a stake in the game makes our jobs very easy to talk about, but it's still a little intimidating to circulate our intimate reflections and dearest recommendations to the masses. An initial instinct when Scott brought this opportunity to us was to deflect, speculating whether Rev Pop's earned audience really wants to hear what we have to say.

All too often, as women, we apologize as a perpetuated reflex when expressing our opinion, sharing our art, or capitalizing on a merited chance to be bold. But every day we look around the Rev Pop pad and remember that the way we all found ourselves and each other was through independent quests for belonging and a creative outlet. We know we're the lucky ones, and hope our thoughts might resonate with someone like you so you, too, can do that thing you've been putting off because your brain is telling you it's not your place. HEADSPACE has graciously given us a platform to celebrate who we are and how we got here, so we’re going to use it. And we’re not apologizing.

Separately yet collectively, we were all seeking a space to create and own our respective crafts. Lost after a few uncertain years in societal limbo, this newsletter composition is cathartic for us - a documentation of our development. Growth and inspiration happen in letting go and leaning on one another.

Our jobs are pretty cool, but this tangent is not to make you jealous. We want there to be more local offerings like ours so more people feel fulfilled in their positions and create an abundance of cool shit. None of that pretentiousness that is sometimes associated with an agency environment or the prestige of a portfolio like Rev Pop's. No one is above anything and no idea is too out there. That balance amounts to some wicked work and memorable happy hours. The world needs more of those moments.


Madisen, Hannah, Kendall


Favorite spot in Milwaukee to get dinner - La Merenda

Favorite cup of coffee in Milwaukee - Stonecreek oatmilk lavender latte

The Milwaukee event you wait for every year - One Trick Pony

Best Milwaukee Shop - URSA

Favorite wild space in Milwaukee - Seven Bridges

If you were on the run; longest road trip with no end in sight, and you could choose one person (living, dead, famous person, family or friend) who would you want to be your co-pilot? My best friend Lauren :) She's my soulmate in every possible way and we've been best friends our entire lives. My non-human co-pilot would be my dog Ramona

First thing you notice about somebody when you first meet them Their voice and how they talk to other people. I think it says a lot about a person.

Something you've accomplished that you're proud of Being an illustrator and being where I am now and getting to create every day surrounded by cool people.

Favorite article of clothing you own A big cozy cardigan I can wrap myself in. Basically a wearable blanket.

If you could switch lives with someone for a day, who would it be? Ariana Grande so I can live out my childhood dream of becoming a popstar!


Favorite spot in Milwaukee to get dinner - Ca’Lucchenzo

Favorite cup of coffee in Milwaukee - Pilcrow’s Lavender Creamy

The Milwaukee event you wait for every year - Milwaukee Film Festival

Best Milwaukee Shop - Orange & Blue Co. after Uncle Wolfie's Breakfast Tavern

Favorite wild space in Milwaukee - Atwater Park & Beach

If you could switch lives with someone for a day, who would it be? Rihanna. I don't think I need to even expand on this answer.

What was your dream career when you were little? I desperately wanted to be a fashion designer, graduating from crafting homemade paper dolls to sketching Y2K styles on sad stick figures, all while on the edge of my seat watching Project Runway way too young.

What is your favorite part of your job? I love helping clients realize their brand narrative to tell an authentic story through copy they might not have been able to articulate on their own. It’s fun to be immersed in a company’s culture to inform their communications and capture those often indescribable brand characteristics on paper. Determining the perfect word is so satisfying.

What is something (besides your phone) that you take everywhere? I reluctantly got a Kindle this summer as a very late adopter and vehement defender of the tangible text, but now I find myself toting it around so I can read anywhere and everywhere.

What's something you think is criminally underrated? Kirsten Dunst deserves her Oscar already!


Favorite spot in Milwaukee to get dinner - Odd Duck

Favorite cup of coffee in Milwaukee - Pilcrow Nitro Cold Brew

The Milwaukee event you wait for every year - South Shore Farmer's Market but also every Bayview Gallery Night.

Best Milwaukee Shop - Ursa

Favorite wild space near Milwaukee - Lion's Den Gorge

Who’s a dream/bluesky client of yours and why? (a specific brand or just a category) Stetson. A heritage brand, appealing to the masses and still figures out how to reinvent classic designs to feel new.

What was your dream career when you were little? I wanted to be a tour manager, so that my whole job was to support musicians and watch shows every night. I am lucky enough to say I did that.

What would be on the menu for your last meal on earth? A perfectly ripe mango, for the journey.

What was the first concert you ever saw? I was 7 years old, I watched Three Dog Night in the front row on my dad's shoulders. Floyd Sneed signed my arm and I refused to wash it off. I woke up in the morning with an imprint of it on my face. Anything for Rock N Roll.

If you were a place, where would you be? New Mexico.

The Alchemist Paulo Coelho
By: Paulo Coelho
Normal People
By: Sally Rooney
Night of the Living Rez
By: Morgan Talty
My Favorite Murder You Must Remember This Plants of the Gods
Interstellar The 'Before' trilogy Fight Club
Black Grease The Black Angels
Lie To Me Tom Waits
New Gold Gorillaz, Tame Impala, Bootie Brown
Say It Maggie Rogers
Lonesome Hunter Timbre Timbre
Mean Monsoon Dan Auerbach
Anhedonia Chelsea Wolfe, Emma Ruth Rundle
William Graveyard Club
What Happens When You Turn The Devil Down The Mystery Lights
Space Song Beach House
Paranoia in B Minor The Avett Brothers
The Beachland Ballroom IDLES
I Dreamt We Spoke Again Death Cab For Cutie, Louis The Child
Oblivious Jessica Lea Mayfield
Tommy Claud
Complex Katie Gregson-MacLeod
Being In Love Wetleg
Runner Tennis
Seven Wonders Fleetwood Mac
You're Gonna Miss Me 13th Floor Elevators
Oblivion Grimes
Body And Mind girl in red
Puppet on a String Night Beats
Sincerity is ScaryThe 1975
Portrait of a Female Cruel Youth
Kilby Girl The Backseat Lovers
Buried by a HighwayKennyHoopla
Rhiannon Fleetwood Mac
Witches Alice Phoebe Lou
Silver Soul Beach House

Ruth Arts is an adventurous arts philanthropy inspired by the legacy of Ruth DeYoung Kohler II (1941-2020), based in Milwaukee and national in scope. A lifetime supporter of the arts, Ruth looked beyond art world structures to ensure that everything she did centered artists, connected with communities, and engaged with underrated art forms.

Ruth promoted equitable access to the arts in her local community, her home state of Wisconsin, and on national levels. She renounced hierarchies and excluding categories within the art world in favor of artmaking that influenced new understandings of the creative process and of ourselves.

Rev Pop helped facilitate the logo mark and website design for the launch of Ruth Arts, and we couldn't be happier to show off the final product. It's the epitome of a passion project that encapsulates Rev Pop’s mission - to help other artists amplify their vision and voice for good. We’re privileged enough to be with them at the beginning of something groundbreaking for the creative community, charged by the imagination of one visionary woman and guided by the spirit of the Midwest.

Learn more about Ruth Foundation for the Arts and Ruth DeYoung Kohler II