Chocolate Factory

Since 1972, The Chocolate Factory has been all about ice cream, subs, and up-north soda fountain nostalgia. To refine the branding and interpret a present-day perspective, we scooped up The Chocolate Factory’s signature Blue Moon blue, adding a joyful spectrum of color, patterns and interiors with whimsy to reflect the vibes inherent in sandwiches and sundaes. Doin’ the Dairy State proud.