Rev Pop collaborated with the Milwaukee Brewers and the City of Wilson in the brand dev process, where we got to sink our teeth into what we do best when given the opportunity and bandwidth... loads of discovery and research. We had the privilege of spending time with locals and getting boots on the ground in Wilson to grasp the wide spectrum of desires and feedback from influential community members and local officials. We all found ourselves returning to Milwaukee with a narrative inspired by flight and freedom - along with a bit of whirligig whimsy.