THE BRIEF
Ever been to Wausau, Wisconsin? We were fortunate to make the hike to collaborate with Hilton Garden Inn and Three Sixty in all aspects of brand identity for a flagship hotel restaurant in a town with deep roots and a story to tell. Designed to be a local treasure as well as a dining destination for weary travelers, Rev Pop equipped Van Acre with a style system to cement itself as a cornerstone of its central Wisco community. That delicate balance of trendy and timeless.