THE BRIEF
Developed by Land By Label, The Scoot is where inspired elegance meets whimsical living. Tasked with naming, concept development, and branding, we crafted an identity that captures the property’s imaginative spirit and deep-rooted connection to Cudahy’s history.
The name “The Scoot” pays homage to the charming commuter train that once connected city dwellers to Cudahy’s bustling industry—a nod to movement, exploration, and discovery. This narrative-driven brand blends vintage rail-inspired elements with a playful, eccentric aesthetic, creating a space for curious tastemakers and fresh perspectives.
Through bold typography, rich textures, and an inviting visual language, The Scoot is designed as a gateway to the neighborhood’s hidden gems. Super Volta supported film production for social media, bringing the property’s vivid storytelling and welcoming culture to life. All aboard.
