THE BRIEF
Drawing inspiration from classic ballpark signage, hand-painted lettering, and European food truck culture, Rev Pop developed an identity that merges bold typography, nostalgic color palettes, and intricate environmental details to create a timeless, active atmosphere that resonates with fans and foodies, while supporting local vendors. Rev Pop managed every visual and spatial element of the project, carefully curating the brand identity to blend nostalgia with contemporary stadium style. Branding components included naming, custom illustration and typography, signage and wayfinding, environmental layout design, and more elements to enhance fans’ experience.
ROLES
Concept & Space Layout
Brand Identity
Naming
Interior Design
Truck Design
Bar Design
Graphic Design
Art Direction
Illustration
Copywriting
COLLABORATORS
Scathain
Hunzinger
Boelter
Ramlow/Stein
