THE BRIEF
When Good City set out to Seek the Good in MKE, they posed the question, “how do we operate as if we’d been given a key to the city with the richest beer heritage?” This key exploration became their north star, inspiring their logo and brand marks by Rev Pop. Good City blossomed enough to fit the bill for a premier location in MKE’s Deer District. A stage that grand called for our biggest signage project yet. Logos don’t mean much unless they look badass from across the street.
