A Branding
& Creative
Design Agency
COPYWRITING
Brands can only walk the walk if they talk the talk.
Tone of voice and weight of words convey authority and integrity as much as aesthetics.
Rev Pop threads consistent, confident rhetoric through all branding elements to elevate your visual identity and push your personality further with deliberate diction and fresh content for you to own and refine over time.
Names, taglines, brand guides, scripts, captions, press releases, newsletters, webpages, mission statements, product descriptions…you name it, we write it (and name it, too). Let us know what branded content needs authoring or sharpening, and we’ll put pen to paper. It’s also very plausible that copy services are integrated into your retainer projects because we make an effort to get our editor’s eyes on everything.
Names, taglines, brand guides, scripts, captions, press releases, newsletters, webpages, mission statements, product descriptions…you name it, we write it (and name it, too). Let us know what branded content needs authoring or sharpening, and we’ll put pen to paper. It’s also very plausible that copy services are integrated into your retainer projects because we make an effort to get our editor’s eyes on everything.
Naming
Initial strategy session → project discovery & research (market analysis, market strategy) → inspiration pillars/themes → name generation → narrative presentation → feedback, screening & shortlisting → identity copy & design concepts → selection → brand personality framework → consensus-building → voice & tone development → essential identity messaging → positioning & refining → application & best practices → support & maintenance
Content Strategy
Pre-copywriting (brand audit & preliminary market research) → vocabulary & keyword exploration → voice refining & positioning → existing content copyediting or new correspondence drafting → review → edits → additional revisions → formatting → delivery
Meet Madisen Waters
Copywriter & Wordsmith at Rev Pop
With a background in corporate communication and PR from Marquette, a love of linguistics, and a soft spot for Milwaukee, Madisen arrived at Rev Pop eager for an agency-type attitude adjustment after grinding for one brand right out of school. A change of pace and absence of pretense was just what our resident wordsmith and culture correspondent got when we brought her on in 2021 to help hone clients' social media strategy and their gift of gab. Both a seasoned storyteller and eloquent editor, Madisen collaborates with brand leaders as a natural extension of your team to capture brand essence and articulate competitive edge for concepts, content and campaigns that stick. Style and substance.
Navigating projects from naming to narratives, one of Madisen's favorite aspects of her work here is unearthing the ultimate thematic easter egg—that priceless piece of information discovered in deep dives that takes the material from predictable to memorable.
Navigating projects from naming to narratives, one of Madisen's favorite aspects of her work here is unearthing the ultimate thematic easter egg—that priceless piece of information discovered in deep dives that takes the material from predictable to memorable.
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